When designing a product there are always several aspects of the product mix to take into account. Price, place and promotion are just some examples of these. However, probably the most interesting and directly influential piece of the product mix is the packaging. A perfect example to explore this idea would be through the medium of food packaging illustration. The food industry is a highly competitive one. Visitors to the supermarket hallways are always inundated with hundreds of different and colorful about which brand of food to buy.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
Firstly, always remember that color is vitally important when designing any logo. Color is not a random choice and when used in certain order or conjunctions conveys a number of certain ideas. Bright colors grab the eye and pull the viewer in whilst drab and grey color pallets will likely be glazed over by the viewer in favor of another product.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Fourth, always remember to keep it as simple as possible. Your viewer should not have to sit and scratch their head whilst they try to figure out what it is that they're looking at. A good logo like that of Apple should be at once recognizable for what it is. Trying to be overly clever may just confuse your audience.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Designing logo for your product or food packaging illustration does not need to be a difficult or laborious process. Finding the right designer and prepping them accordingly will help to make this process a far easier one. Never be afraid to ask for help.
How do you make your brand stand out from the rest then? Well there are several useful tips to keep in mind when it comes to designing the right image for your brand. This is of course not an exhaustive list and coming up with your own ideas to add to it will go a long way towards helping you in the future.
Firstly, always remember that color is vitally important when designing any logo. Color is not a random choice and when used in certain order or conjunctions conveys a number of certain ideas. Bright colors grab the eye and pull the viewer in whilst drab and grey color pallets will likely be glazed over by the viewer in favor of another product.
Secondly in the list of important packaging decisions is that of honesty. Never advertise something on the box that isn't in the box. When customers open the box they have a certain expectation of what they are going to find inside. Do not mislead them in this way as disappointment may lead to a loss of belief and may serve to alienate certain customers from your brand.
Thirdly, an important decision to make is that of your choice of type. A custom type seen in such logos as that of Coca-Cola will delight to the eye and show that your brand is unique and inventive. Standard lettering shows no attempt to be original or take any risks and will not impress anything upon viewers and customers.
Fourth, always remember to keep it as simple as possible. Your viewer should not have to sit and scratch their head whilst they try to figure out what it is that they're looking at. A good logo like that of Apple should be at once recognizable for what it is. Trying to be overly clever may just confuse your audience.
The final tip to keep in mind is that of practicality. For example storing your ketchup or sauce product in an easy squeeze bottle may swing customers into choosing your product over that of your competitor. People love simplicity and ease and pandering to this need will help to sell your brand.
Designing logo for your product or food packaging illustration does not need to be a difficult or laborious process. Finding the right designer and prepping them accordingly will help to make this process a far easier one. Never be afraid to ask for help.
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