Setting up a new corporate social responsibility program is not easy and also can become a bit overwhelming. There are simple steps that can be done however, and these are based on best practices and those that have worked previously with other companies, and these are the process steps to be done when broken down.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conceive and Initiate
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Encouragement, Feedback & Communication
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
If you can separate the many tasks and goals into three stages, this can be a very good way to break down the momentous work of corporate social responsibility into things more easily manageable.
Step 1: Conceive and Initiate
A corporate social responsibility program is never one-size-fits-all. While crafting a program, it is important to keep the Three Pillars of Sustainability in the forefront: People, Planet and Profit. Create opportunities and multiple ways for employees and other stakeholders to engage with the program. Incorporate opportunities across a wide spectrum of engagement that include volunteer days, traditional giving, recycling events, peer to peer fundraising, and disaster assistance.
Include "cause marketing" into the program, and this will take it even a step further. Have opportunities to start commitments within the supply chain and also production process, and this can be through including the company's products in the program. How to engage company employees and others in management to make a socially responsible and environmentally considerate investment are those to be considered, to make it sensible for the company.
Step 2: Implement & Commit
After the idea and all details in the CSR program are determined, it is for you to make it believable in terms of the triple bottom line results for the company. This will need to be done through assessment and the measurement of the program's impact. You need to create a link for your social responsibility program to connect with the company's final business result.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Encouragement, Feedback & Communication
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Encourage and inspire employees to get involved and all of them participating, and this should be done to convince management to have employees and other stakeholders to make the cause program their priority. Build program recognition, build loyalty as well as momentum, and these are done when the program outcomes and effects are tracked and shared with all the employees, all customers, the community members, and all program beneficiaries. Inspiration as well as participation are the things that will make the program succeed.
About the Author:
Sebastian Troup enjoys blogging about philantrophic solutions for businesses and non profit organizations. For additional info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please check out the Truist website now.
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