While it is true that we all need food to survive the process of eating it is not just about mere sustenance. Often the pleasure and anticipation of eating is part of it and this begins before someone opens the packet before preparing the meal that they are about to eat. If you are looking to market a new product then it helps to have the right food packaging illustration in order to attract potential customers.
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
The good thing about looking someone up online is you can see at a glance examples of their work. You should then decide whether or not their style is appropriate for your particular type of product. This will then allow you to narrow it down to around three potential choices.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
The good thing about looking someone up online is you can see at a glance examples of their work. You should then decide whether or not their style is appropriate for your particular type of product. This will then allow you to narrow it down to around three potential choices.
The idea behind a brief is to give details explaining to the illustrator what you want. It should tell them about who is going to buy the product and how you would like it presented to the customer. They should then be able to give you feedback and tell you how they will work on your brief.
It is best to look online to see who is available in your local area and possibly beyond. If possible you should meet illustrators in person. This will allow you to look through their portfolio and get more information on their qualifications and experience. Ideally they should also provide you with a quote for their work.
If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.
It is also worth considering whether you trust the person you work with. They should be willing to listen to you. This does not necessarily mean that they cannot give feedback but they should do so in a way that is helpful and not overly blunt. If you are in any doubt or do not feel comfortable then you should look elsewhere.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
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